{"product_id":"sanctum-traditional-pure-new-zealand-wool-rug","title":"Sanctum Rug","description":"\u003ch2\u003eSanctum Luxury Rug for Indian Homes\u003c\/h2\u003e\n\u003cp\u003eThe Sanctum rug is designed for homes that value restraint, comfort, and visual confidence. Its heritage pattern gives the room a clear design anchor while the surface adds warmth underfoot.\u003c\/p\u003e\n\u003ch3\u003eRUGKARI - Crafting Rugs Since 1980\u003c\/h3\u003e\n\u003cp\u003eWith a legacy that began in 1980, RUGKARI brings together Indian heritage, skilled artisanship, and premium-quality materials for homes that expect lasting beauty. Every piece is developed with a close understanding of texture, proportion, and everyday living.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e pure New Zealand wool, selected for premium softness, warmth, and a refined luxury feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e artisan-made, made with an artisan-led process\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile height:\u003c\/strong\u003e 16 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e An artisan-led construction gives the rug a considered finish and a reliable floor presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftness:\u003c\/strong\u003e Comfortable underfoot with a premium hand feel for daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Easy routine care with regular vacuuming and quick spill attention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrip note:\u003c\/strong\u003e This is not sold as a built-in anti-skid rug; use a quality rug pad on polished tile, marble, or wooden flooring for better grip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love This Rug\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% handcrafted:\u003c\/strong\u003e 100% handcrafted by skilled artisans, not mass-machine made, with close attention to finish and proportion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-soft and family-friendly:\u003c\/strong\u003e Made from pure New Zealand wool for plush comfort, natural warmth, and a premium soft feel for homes with kids and pets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly durable:\u003c\/strong\u003e Built for regular use in active Indian homes. Slight initial shedding is normal for fresh wool rugs and settles with routine care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue-to-photo colours:\u003c\/strong\u003e Rich, carefully finished tones designed to stay close to the product images, with minor shade variation possible due to lighting and screen settings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant room upgrade:\u003c\/strong\u003e Adds warmth, texture, and premium presence without needing a complete decor change.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Customers Love It\u003c\/h3\u003e\n\u003cp\u003eThe appeal is both visual and functional: it softens hard flooring, frames furniture beautifully, and gives the room the calm confidence of a professionally styled space. The traditional design language pairs well with premium sofas, upholstered beds, brass accents, marble floors, and layered Indian interiors.\u003c\/p\u003e\n\u003ch3\u003eQuick Size Guide\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 x 8 ft:\u003c\/strong\u003e Perfect for small living rooms, bedrooms, or placing under the front legs of a sofa.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 x 10 ft:\u003c\/strong\u003e Ideal for standard living rooms, larger bedrooms, or under a 6-seater dining table.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeed a custom size?\u003c\/strong\u003e Message us and we will guide you with the right proportion for your room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal Placement\u003c\/h3\u003e\n\u003cp\u003eBest suited for the living room and home office. Choose it for spaces where the floor is highly visible and the room needs warmth, proportion, and a more finished decorator look.\u003c\/p\u003e\n\u003ch3\u003eEasy Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum weekly using suction only, without the beater bar.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with a clean, dry cloth. Do not rub.\u003c\/li\u003e\n\u003cli\u003eRotate every few months for even wear and balanced colour exposure.\u003c\/li\u003e\n\u003cli\u003eFor deep cleaning, use a professional rug cleaner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe RUGKARI Promise\u003c\/h3\u003e\n\u003cp\u003eDirect from the makers to your door. No middlemen, just premium export-quality rugs backed by strict quality checks, careful finishing, and a brand legacy trusted by Indian homes since 1980.\u003c\/p\u003e","brand":"RUGKARI","offers":[{"title":"4 x 6 ft","offer_id":42733212631134,"sku":null,"price":12149.0,"currency_code":"INR","in_stock":true},{"title":"5 x 8 ft","offer_id":42733212663902,"sku":null,"price":19799.0,"currency_code":"INR","in_stock":true},{"title":"6 x 9 ft","offer_id":42733212696670,"sku":null,"price":26819.0,"currency_code":"INR","in_stock":true},{"title":"8 x 10 ft","offer_id":42733212729438,"sku":null,"price":39599.0,"currency_code":"INR","in_stock":true},{"title":"9 x 12 ft","offer_id":42733212762206,"sku":null,"price":53549.0,"currency_code":"INR","in_stock":true},{"title":"10 x 14 ft","offer_id":42733212794974,"sku":null,"price":69299.0,"currency_code":"INR","in_stock":true},{"title":"12 x 15 ft","offer_id":42733212827742,"sku":null,"price":89099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/8649\/4558\/files\/3_31bca7c4-8c7f-4dd2-ab4a-612919a6cfde.jpg?v=1777702822","url":"https:\/\/rugkari.com\/products\/sanctum-traditional-pure-new-zealand-wool-rug","provider":"RUGKARI","version":"1.0","type":"link"}