{"product_id":"ashlar-solid-pure-new-zealand-wool-rug","title":"Ashlar Rug","description":"\u003ch2\u003eThe Ashlar Rug\u003c\/h2\u003e\u003cp\u003eIn masonry, ashlar refers to finely cut stone — precise, smooth, perfectly fitted. This rug carries that same philosophy underfoot. A single, unbroken tone in Pure New Zealand Wool that gives a room the clean, grounded confidence of a well-laid stone floor, but with warmth that stone could never offer.\u003c\/p\u003e\u003cp\u003eThe Ashlar is not trying to be noticed. It is trying to make everything else in the room look better — your mid-century console, your brass floor lamp, your grandmother's framed photograph. It does this by being unapologetically simple and uncompromisingly well-made.\u003c\/p\u003e\u003cp\u003eHandcrafted in Bhadohi with a 20mm luxury pile that springs back underfoot. The solid colour has a subtle tonal variation visible only up close — proof that a human hand, not a machine roller, built this surface.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure New Zealand Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Handcrafted by Bhadohi artisans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile Height:\u003c\/strong\u003e 20mm ultra-luxury pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 3×5 ft to 12×15 ft\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Rugkari Difference\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePart of a 47-year legacy of Indian rug craft\u003c\/li\u003e\n\u003cli\u003eManufacturing warranty included\u003c\/li\u003e\n\u003cli\u003eStain Shield coating available\u003c\/li\u003e\n\u003cli\u003eFree delivery across India\u003c\/li\u003e\n\u003cli\u003ePersonally inspected by our founder\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Vacuum regularly. Blot spills immediately. Professional clean every 12–18 months.\u003c\/p\u003e","brand":"RUGKARI","offers":[{"title":"3 x 5 ft","offer_id":42733201424478,"sku":null,"price":7199.0,"currency_code":"INR","in_stock":true},{"title":"4 x 6 ft","offer_id":42733201457246,"sku":null,"price":11519.0,"currency_code":"INR","in_stock":true},{"title":"5 x 8 ft","offer_id":42733201490014,"sku":null,"price":18899.0,"currency_code":"INR","in_stock":true},{"title":"6 x 9 ft","offer_id":42733201522782,"sku":null,"price":25649.0,"currency_code":"INR","in_stock":true},{"title":"8 x 10 ft","offer_id":42733201555550,"sku":null,"price":37799.0,"currency_code":"INR","in_stock":true},{"title":"9 x 12 ft","offer_id":42733201588318,"sku":null,"price":51119.0,"currency_code":"INR","in_stock":true},{"title":"10 x 14 ft","offer_id":42733201621086,"sku":null,"price":66149.0,"currency_code":"INR","in_stock":true},{"title":"12 x 15 ft","offer_id":42733201653854,"sku":null,"price":85049.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/8649\/4558\/files\/14_e5844ecd-8830-47c9-8841-0463bc97d18b.jpg?v=1777702762","url":"https:\/\/rugkari.com\/products\/ashlar-solid-pure-new-zealand-wool-rug","provider":"RUGKARI","version":"1.0","type":"link"}