{"product_id":"alchemy-abstract-pure-new-zealand-wool-rug","title":"Alchemy Rug","description":"\u003ch2\u003eAlchemy — Where Stone Meets Water\u003c\/h2\u003e\u003cp\u003eImagine stepping into your living room and feeling the entire space exhale. Alchemy does that. Its organic, pebble-soft forms in muted earth tones create an atmosphere of studied calm — a room that feels both lived-in and intentionally designed.\u003c\/p\u003e\u003cp\u003eInspired by the interplay of natural stone and water, Alchemy's abstract composition avoids rigid geometry in favour of flowing, meditative forms. It's the kind of design that reveals new details the longer you live with it — a quiet conversation between intention and accident.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHandcrafted by master artisans in Bhadohi from 100% Pure New Zealand Wool\u003c\/strong\u003e — selected for its exceptional softness, natural resilience, and the way it holds colour with a depth that machines cannot touch.\u003c\/p\u003e\u003ch3\u003eWhy Alchemy\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign language:\u003c\/strong\u003e Organic pebble-soft abstract forms in earth tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Artisan-led, hand-finished with 20mm pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWool:\u003c\/strong\u003e Pure New Zealand wool — naturally durable and beautifully soft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Living rooms with a calming palette, master bedrooms, meditation spaces, designer studios\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cp\u003e3×5 ft: Bedside or reading corner · 5×8 ft: Small living room · 8×10 ft: Full sofa-and-coffee-table setup · 12×15 ft: Open-plan luxury home\u003c\/p\u003e\u003ch3\u003eThe RUGKARI Difference\u003c\/h3\u003e\u003cp\u003ePart of a 47-year legacy of Indian rug craft. Manufacturing warranty included. Stain Shield coating available. Free delivery across India. Personally inspected by our founder.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCare: Vacuum regularly. Blot spills immediately. Professional clean every 12–18 months.\u003c\/em\u003e\u003c\/p\u003e","brand":"RUGKARI","offers":[{"title":"3 x 5 ft","offer_id":42733146832990,"sku":"RGK-ALCH-3X5","price":7199.0,"currency_code":"INR","in_stock":true},{"title":"4 x 6 ft","offer_id":42733146865758,"sku":"RGK-ALCH-4X6","price":11519.0,"currency_code":"INR","in_stock":true},{"title":"5 x 8 ft","offer_id":42733146898526,"sku":"RGK-ALCH-5X8","price":18899.0,"currency_code":"INR","in_stock":true},{"title":"6 x 9 ft","offer_id":42733146931294,"sku":"RGK-ALCH-6X9","price":25649.0,"currency_code":"INR","in_stock":true},{"title":"8 x 10 ft","offer_id":42733146964062,"sku":"RGK-ALCH-8X10","price":37799.0,"currency_code":"INR","in_stock":true},{"title":"9 x 12 ft","offer_id":42733146996830,"sku":"RGK-ALCH-9X12","price":51119.0,"currency_code":"INR","in_stock":true},{"title":"10 x 14 ft","offer_id":42733147029598,"sku":"RGK-ALCH-10X14","price":66149.0,"currency_code":"INR","in_stock":true},{"title":"12 x 15 ft","offer_id":42733147062366,"sku":"RGK-ALCH-12X15","price":85049.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/8649\/4558\/files\/1200x1800---cc_gem_r_309adbe3-c23c-4e4f-8afa-8c71de32ffca.jpg?v=1777702441","url":"https:\/\/rugkari.com\/products\/alchemy-abstract-pure-new-zealand-wool-rug","provider":"RUGKARI","version":"1.0","type":"link"}